About this course
This Marketing Management Short Course takes a holistic view of the fundamental principles and practices in the field. You will explore what marketing is and the entire marketing mix (i.e. product, price, promotion, place) including customer behaviour, market segmentation, identifying a target market, and how to position a brand.
Each concept is unpacked with examples and case studies ensuring you walk away with applicable knowledge and practical skills.
7 units
6 months at 8 hours/week
- Certificate included
Fundamentals of Marketing Management
TYPE:
Short Course
MODE:
Fully Online
DURATION:
6 months
PACE:
8 h/week
Flexible payment options available
What you will learn about
This course contains 7 units and can be completed in 6 months at the recommended pace of 8 hours per week:
- Unit 1. The Fundamentals of Marketing
- Unit 2. The Marketing Mix
- Unit 3. Consumer Behaviour and Customer Relationship Management
- Unit 4. Segmenting, Targeting, and Positioning in a Modern Organisation
- Unit 5. The Impact of Branding
- Unit 6. The Marketing Environment
- Unit 7. Marketing Research
With our structured approach to learning, you can quickly gain valuable knowledge and skills. All courses include onboarding information, video lessons and multiple assessment opportunities.
Upon successful completion of this course you should be able to:
- Discuss the basic marketing principles and concepts;
- Outline the organisation’s marketing mix;
- Explain the role of consumer behaviour and customer relationship management in the marketing of products and services;
- Describe market segmentation, target market, and how to position the modern organisation in the market;
- Explain the impact of branding; and
- Analyse the marketing environment.
Is this course right for me?
This course is an ideal fit for both individuals who are currently working in the field of marketing or aspiring to start a career in this exciting industry, as well as entrepreneurs who are striving to establish their own business presence in the market.
Whether you are a seasoned business person looking to expand your knowledge or a beginner seeking a strong foundation in marketing principles and practices, this course is designed to provide you with the essential skills and practical understanding you need to succeed. This course is an excellent investment in your future!
This course provides a holistic view of all the important fundamental concepts of marketing and will enrich students understanding to make you more effective at marketing, in a digital era. Marketing remains one of the core functions in a business that is vital to the success and competitiveness of businesses. This course ensures students are suitably prepared to represent a business, its brand and its products/offerings.
Upon successful completion of this course, students will be equipped to pursue a range of exciting careers such as:
- Public Relations Specialist
- Marketing Assistant
- Marketing Administrator
- Digital Marketing Specialist
- Marketing Solutions Advisor
- Marketing Manager
- Marketing Product Manager
- Accounts Manager
- Media Specialist
When can you start this course?
Our Short Courses are administered in various intakes throughout the year. Enrol for a date that suits you or enquire now if you’d like more information.
Short Course Admissions
- Minimum of Grade 9 (Standard 7)
- At least 18 years of age
- Alternate admission is possible on the basis of Mature Age exemption (23 years and older)
- Ability to read and write in English, which is the language of instruction
- Students should also possess a basic level of digital literacy skills
Our Short Course programmes are offered all year round, making enrolling easy and convenient anytime. Complete our online application form, and await a call from one of our friendly Enrolment Consultants.
At iQ Academy, we offer all our programmes exclusively through online learning. Students must have regular access to a device and a stable internet connection, whether via a mobile device or any other means.
Don’t worry about course materials, as they are all available online and can be downloaded to your smartphone, PC or tablet for offline use. We do not provide printed textbooks. If you prefer printed materials, you can easily download and print them yourself.
Our teaching and learning activities occur 100% online. If you require more information, please feel free to enquire now.
- A PC, Tablet or Smartphone
- Access to a reliable internet connection
- An active email account
- At least 1GB of data per month
Simple pricing, big value
*Terms and deposit are subject to affordability. View our payment options for more information.
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Structured learning
Weekly lesson plans, regular live classes and special webinars.
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Industry aligned
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Enquire now and an Enrolment Consultant will call you back to answer any questions you have and start your application.
50,000 +
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Private Higher Education
This Short Course FAQ’s
This course takes a holistic view of the fundamental knowledge of marketing by exploring what marketing is, the marketing mix (i.e. product, price, promotion, place) as well as customer behaviour, market segmentation, identifying a target market and positioning your brand. Each concept is defined and unpacked with examples and case studies.
This course is suitable for individuals working in marketing or wanting to start a career in marketing, as well as entrepreneurs trying to establish their business in the market.
Students will gain practical skills in
- Marketing mix
- Customer demographics
- Segmentation of market
- Target market
- Positioning of product
- Brand loyalty creation
- Market research
The course provides their employees in sales and marketing with an understanding of the fundamental concepts of marketing that will aid them in better understanding what is required to be successful at building their brand.
The course provides a holistic view of all the important fundamental concepts of marketing. The course will enrich student’s understanding to make them more effective at marketing in a digital era. Marketing remains one of the functions in a business that is vital to the success and competitiveness of businesses.